Learning Photojournalism

I chose to research the YETI brand because they make drink containers that I use. I have my YETI tumbler full of coffee sitting next to me right now. It’s a running joke among stay-at-home moms to compare how many times we found our cup of coffee in the microwave only to reheat it and forget it again. My husband wanted to fix this problem for me, so he started buying me heat-proof mugs for Christmas. It took several years before I got this one, but now that I have it, I will always be loyal to YETI. I never reheat my coffee in the microwave anymore. It just stays hot in here. Conversations on social media are nearly all positive. YETI has an almost cult-like following with strong brand loyalty from their followers, and I know why. Inc. Magazine says in their article How 2 Brothers Turned a $300 Cooler Into a $450 Million Cult Brand that “the power of the Yeti brand [is that] customers are the ones bragging on it.” Not bad for a small company with 500-1000 employees according to Linked...

This article on PR Newswire caught my eye because my family and I are big Marvel fans. We’re contemplating a group costume for Halloween, so ideas are welcome. I don’t want to paint myself green, or Gamora would be my first pick. Here’s the lowdown: Lexus has partnered with Marvel Studios in their new ad campaign. The Marvel film Eternals will open on November 5, and fans get an early look at one of the characters, a superhero named Kingo, in the two minute piece titled Parking Spot . Although the commercial features a superhero, he grapples with a very human problem. Kingo, played by Kumail Nanjiani, is searching for a safe place to park his new Lexus, although most of us don’t face this task while the serpentining through a war zone. In the article, Vinay Shahani, Lexus vice president of marketing, is quoted saying, "There's a natural synergy between Marvel Studios and Lexus. We both go all-in to deliver amazing experiences.” In another article on the Marketing Dive websi...